Tag Archives: marketing

Victoria’s Public Libraries Writing A New Story

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As part of the organising committee for the Public Libraries Victoria Network Special Interest Group LibMark I feel very proud of this year’s annual conference Writing Our Story – a New History. It was a success with smiles all around and interesting speakers inspiring us all towards possibilities for a bright future in public libraries. Key to this success was the hard work, guidance and ideas offered by LibMark convenor Kylie Carlson of Yarra Libraries.

20171109 - William Angliss - Melbourne - PLVN LibMark - Seminar 2017 - PIC013 - Kylie Carlson

Kylie Carlson – Yarra Libraries – 2017

Rosa Serratore of Moonee Valley Libraries set the scene with a short description of library days gone by, then highlighting one particular worldwide promotional initiative Outside The Lines, with a call to action to get involved.

Rebecca Hermann of Bolinda gave an enthusiastic talk about her experience as the successful founder and CEO of the worldwide publisher of digital content. The brand of Bolinda products leads the field with its recognisable green marketing.

The State Library Victoria representatives Debra Rosenfeldt and Michelle Edmunds gave an update about the statewide Advocacy Project about to be put into motion. It is aimed to bring a united voice and promotional message for public libraries. It is much needed.

Ash Davies is the 24 year old CEO of Tablo. HIs online platform for writers and readers is poised for greatness. Ash inspired us all with his youthful charm and energy.

The State Library Victoria and Public Libraries Victoria Network offer a successful and popular shared leadership program. Effective collaborative projects result in very good work emerging. First up to talk about their project were Liam Brandon, Haylee Eagle, and Catherine Mathews. Share Our Stories With the World: Victorian Public Libraries and the United Nations Sustainable Development Goals offered practical ideas that links everyday work in public libraries with these lofty goals.

Next up were NatashaSavic and Justine Hanna who talked about Keeping A Lookout: Building Our Brand. This website initiative recognises and investigates innovative library outreach practices. 

After a delicious and healthy lunch provided by William Angliss catering, Andrew Powell of Origin Energy and RMIT University spoke to us about developing a meaningful and dynamic library brand and how this forms the foundation for telling our story.

Beth Luppino is the Customer Experience Manager for Casey Cardinia Libraries. The newly opened Bunjil Place offers a new experience for people to engage with Libraries, Arts, Culture, and Council customer services. This model goes beyond the walls of the library space with a promise to “enliven, enrich, surprise, and delight”.

Social Media young guns of the State Library Victoria Sarah Kelly and Cory Zanoni talked about their approach to engaging with people online. They are first to admit they have a treasure trove full of great content to curate and share.

Sarah Ernst of Yarra Libraries told us about a project where people were invited to record their thoughts about their library using a photo booth. ‘In Their Words’ was created.

Nada Stanojlovic of Wavesound talked about their history, products, and new platform called RB Media for all of their digital content. Wavesound were the main sponsor for the conference. 

Here is a short video with the photographs of the presenters that I took on the day.

#Libmarkstory17 #glamblogweekly

 

Changing landscapes in the library world

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As part of the Public Libraries of Victoria Network Libmark group I was privileged to be the photographer at the seminar held in Melbourne – Changing Landscapes.

It was a great line-up of guest speakers hosted by the expertise and good humour of Brett de Hoedt of Hootville Communications.

Brett de Hoedt

Brett de Hoedt

Richard Sarr of Wavesound started the day with a presentation about how to showcase digital resources within the physical space of a library. He really didn’t say anything that most librarians hadn’t already thought of already in this digital world.

Two CEO’s of two of Victoria’s Public Libraries, Karyn Siegman and Chris Kelly, presented an overview of the Libraries 2030 planning and subsequent documentation that will hopefully lead libraries forward into the future.

Sarah Kelly and Indra Kurzeme of the State Library of Victoria talked about their approach to social media and library programs. The richness and variety of their collections allow them to present a multitude of interesting and unique stories.

Matt Jones of Federation Square spoke fast and furiously about their approach to events planning. This presentation stood out to me as the most interesting of the day. Matt had a lot to say and it was all relevant, rich in detail and ideas. His explanation of the structural engineering of the site in Melbourne was slightly worrying.

Julie Rae from the Australian Drug Foundation told us how they reinvented the small old dreary library full of books to a sparkly new digital office space, thereby increasing their collection, access and loans by some ridiculous figure.

To finish the day Suzie and Celia, two library professionals presented their findings about ‘pop-up’ libraries providing case studies of both successful and unsuccessful experiences.

You can find the PLVN Libmark group on Facebook and Twitter.

Master of the Web 2 World

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Gary Vaynerchuk is The Master of the Web 2 World. His voice rings out above all the other web2ers. He is a wine seller in the USA who uses social networking technologies to market himself, his business, and his world views.

I first heard of him mentioned by someone I was following on Twitter. I followed the link to a YouTube video of Gary’s presentation at the Web 2.0 Conference in New York in 2008. His presentation made an impression on me. He stood out as being brash, aggressive and passionate. His approach was far from being politically correct or polished. His impassioned plea to everyone to “stop doing what you hate immediately!” resonated outward like a tsunami.

So I started following him on Twitter and added his blog to my already overflowing and unmanageable list of blogs in my Google Reader account.

I noticed he had written a book, “Crush It”, but that hardly raised an eyebrow since nearly everyone who writes a blog is also promoting their book – advice from yet another self proclaimed guru on marketing using Web 2.0 tools. Yawn!

Then – again on Twitter – I see he has a music video, so I follow the link to YouTube. It’s a cute, catchy rap tune called “Crush It” that promotes him and his book. I am amused and think that here is someone who really uses Web 2.0 technology to the max. What he lacks in charisma, looks, charm, and polish, he makes up for in effort, determination, creative endeavour, and online knowledge.  

So the very next day I notice, on Twitter again, that he is about to do a live broadcast via Facebook. So I log on and tune in to his talk about marketing, wine selling, web 2.0, his book, his t-shirt, etc. Everyone logged in to Facebook can comment or ask questions, or comment on the comments. He answered the questions as they came up. The number of viewers grew steadily from about 30 to 430 in the first 30 minutes that I watched.

So the message wasn’t new, inspirational, or earth-shattering, but the use of Web 2.0 technology was clever AND his voice stands out above everyone else who is pedalling the same message. But having said that, it was the live and immediate comments from the viewers, that prompted me to think “I really have to read this book!” And so I have ordered the book for purchase at the library. This is the point of his marketing efforts and it has been achieved.

Stay tuned for my review when I do read it in the very near future.